Built by someone who gets it

How I got here

I spent years at Google and Microsoft — being the human face to transformational technology for some of the world’s biggest companies. Then 11 years running my own tech consultancy, where I was the whole business: strategist, salesperson, project manager, admin team, and the actual work, all in the same day.

I know the cognitive cost of that. The context-switching. The work that drains you but can’t be ignored. I’ve lived it.

Why I build bespoke

I’m obsessed with understanding how my own brain works. Always have been. I’ve gone deep into personal development, worked through more frameworks and systems than I can count — but I’ve never just adopted one wholesale. I take the best principles from each, pull them together, and build my own version. Something designed specifically for how my brain operates. Not how the author’s brain operates.

That’s always been my approach: build the thing that works for YOU, because no one else’s system will fit perfectly. The power isn’t in the framework — it’s in building something that’s genuinely yours.

AI just massively unlocked my ability to do that — and to do it for other people. For the first time, it’s actually possible to build tools that are genuinely specific to one person. Their working style. Their brain. Their business. I’ve been doing that for myself for years. Now I do it for a small number of people at a time.

What “brain-first” actually means

It means I start with how YOU work before I think about what to build. Most consultants start with the technology and bend you around it. I start with your working style — how you think, how you process, how you actually operate day to day — and build around that. The result is something that gets used, not abandoned after three weeks because it doesn’t fit how you actually work.

The kind of work I do

I work with a small number of solo operators at a time. Not agencies, not teams — individuals who ARE their business. Consultants, advisors, coaches, fractional executives, specialists. People who have built something real but are spending too much of their week on work that doesn’t need them.

In brief:

• ✓20 years commercial experience across Google, Microsoft, and solo consultancy
• ✓Built AI tools for therapists, tradespeople, consultants, and financial advisors
• ✓Verbal processor, personal development obsessive, framework builder
• ✓Non-technical enough to know when jargon is getting in the way